We can analyse this incident in terms of organizational intelligence, as follows.
perception monitoring | A member of the crew found the bag and noticed the word "BOB" | Good observation |
communication | This finding was shared with the pilot and other crew | Enables collective response |
appreciation sensemaking | The word "BOB" was interpreted as "Bomb on Board" | Schneier points out that there are several more likely interpretations. |
reasoning action | The captain decided the risk was serious enough to turn the plane around and land back in Sydney. | Schneier writes: "Even a moment's reflection is enough to realize that this is an extreme overreaction to a nonexistent threat." |
learning | The Australian transport minister blamed the person who wrote on the bag, calling him "irresponsible at the least and horrendously selfish and stupid at the worst". | Schneier writes: "Irresponsible for what? For writing his name? For perpetuating common flight-attendant slang? It wasn't the writer who did anything wrong; it was those who reacted to the writing." |
Prime Minister John Howard praised the crew for their quick reactions, diligence, and observation skills. | Schneier writes: "I'm sorry, but I see no evidence of any of that. All I see are people who have been thrust into an important security role reacting from fear, because they have not been properly trained in how to sensibly evaluate security situations: the risks, the countermeasures, and the trade-offs." | |
knowledge memory | Now every wacko in the world knows that all he needs to do to ground an international flight is to write "BOB" on an airsickness bag. | Schneier writes: "Somehow, I don't think that's the outcome any of us wanted." |
Further comments and examples in Schneier's blog (October 7, 2004).
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