To lead people on a journey ...

#PROMSG @PG_Rule tweeted

1. We have to start from where they are (not from where we are).

and I added three corollaries

2. We have to start from where they really are (not from where they think they are).

3. We have to make our way to where they are (not expect to lead them from a distance).

4. We have to head towards where they want to be (not where we want them to be).