From his first graph, we get a picture of innovation surfing the crests of the technology waves.
The second graph shows what happens when business innovation and technology innovation are out of phase, giving us an innovation gap. (For the purposes of this model, we make the simplifying assumption that the two curves have the same cycle time.)
This picture supports a three-stage model of business development:
|Free proliferation of technology-enabled ideas exploiting new and emerging technologies.|
(value focus stage)
|Harvesting, focusing and disseminating best-practice thinking to maximize value-creation.|
|Commoditizing and embedding sustainable/mature business innovations.|
Finally, the third graph shows a further phase gap. If infrastructure is aligned to current strategy, it continually lags behind business development. The largest gap occurs when infrastructure is most out of phase as business seeks to innovate in rapidly evolving markets. The smallest gap occurs when requirements stabilize as business matures and innovation slows.
© 2001 Paul St Clair Terry, Chief Strategist & Architect, Zurich Financial Services