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Monday, January 21, 2008

Guerilla

Nicholas Negroponte obviously thought he could get some cheap publicity for his One Laptop Per Child project by comparing it with terrorism. [BBC News, original video], triggering derision from Fake Steve Jobs and Adam Shostack.

NN: "... up to now we have been more like a terrorist group, threatening to do something and making big claims ..."

FSJ: "Seriously, who does this guy's PR? ... I sort of imagine them all sitting there cringing every time he starts to speak."

Successful technology projects (and for that matter successful terrorist campaigns) often adopt so-called guerrilla tactics, based on low-cost organization and surprise attack. Furthermore, technology champions often see themselves as some kind of revolutionary vanguard or avant-guard - several paces in front of the early adopters. But to confuse these metaphors with terrorism is either carelessly or hopelessly muddled.

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