NN: "... up to now we have been more like a terrorist group, threatening to do something and making big claims ..."
FSJ: "Seriously, who does this guy's PR? ... I sort of imagine them all sitting there cringing every time he starts to speak."
Successful technology projects (and for that matter successful terrorist campaigns) often adopt so-called guerrilla tactics, based on low-cost organization and surprise attack. Furthermore, technology champions often see themselves as some kind of revolutionary vanguard or avant-guard - several paces in front of the early adopters. But to confuse these metaphors with terrorism is either carelessly or hopelessly muddled.