"The more a document contains the term 'innovation', the less likely I am to take it seriously", tweeted Mike Beasley (via A Jangbrand).
Many words are only used when the ideas they represent are absent. When there is genuine trust or empowerment or creativity, you don't find people talking much about Trust and Empowerment and Creativity.
So we may sometimes infer the absence of the thing (real innovation) from the overuse of the word (the term "Innovation").
What other concepts does this apply to? Please add a comment below or tweet me.