My neighbour and good friend runs a successful bakery around the corner, and has opened a couple more bakeries a few miles away. I was trying to give him some ideas for business improvement.
My best idea was to install a BakerTweet system, which posts messages to Twitter whenever warm bread comes out of the oven. I think this is a brilliant idea, and I already wrote about it in my other blog (IT Innovation at Small Bakery).
But my friend is sceptical. How can I convince him to try?